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Better questions lead to better decisions.

Lumen & Co. Advisory helps business leaders step back, see the bigger picture, and move forward with greater confidence.

Our Team

The people behind the perspective.

Elena Mercer

Founder & Managing Advisor

Marcus Reed

Strategic Growth Advisor

Claire Bennett

Leadership & Organizational Advisor

Daniel Foster

Operations & Performance Advisor

our story

Built for the moments that matter.

Based in Minneapolis, Lumen & Co. Advisory partners with entrepreneurs, executives, and growing teams during periods of opportunity, change, and uncertainty.

Whether you’re launching something new, navigating growth, or rethinking how your business operates, we provide the outside perspective and practical guidance needed to make the next move with intention.

Clarity creates momentum.

The right strategy begins with understanding what truly matters.

We believe strong consulting isn’t about adding complexity. It’s about asking better questions, challenging assumptions, uncovering opportunities, and turning complex challenges into practical strategies that leaders can actually use.

Your next chapter deserves a clear strategy.

Let's take a closer look at where your business is today - and where you want it to go.